Making Money with Merch

To increase your financial output each night when you are performing you have to understand the key role that merch sales can play. Venues will definitely give you heartburn about guarantees, turnout and door splits but you can get 100% of the profits from merch sales. On a given night if you can get 20 people to purchase something with an average tag of $15, that’s $300 of additional revenue for the performance.

To increase your financial output each night when you are performing you have to understand the key role that merch sales can play. Venues will definitely give you heartburn about guarantees, turnout and door plits but you can get 100% of the profits from merch sales. On a given night if you can get 20 people to purchase something with an average tag of $15, that’s $300 of additional revenue for the performance.  Here are a few points to keep in mind to begin making money with merch:

  1. Get Some Quality Merch – You need a great design and quality goods. If you are selling t-shirts get ones that are comfortable and stand up in the wash.  You want your fans to be proud to wear and use any merch’ they purchase.  Putting quality products into a fan’s hands not only ensures that they advertise for you but, that increases the likelihood that they will buy more!
  2. Get a Banner – Large, attractive, well lit and professionally done. Your fans will buy it if you put it on display that is appealing.
  3. Get a Merch Seller – Have someone at the show selling your merch. You will loose many of your potential customers if you wait until between sets or at the end of your performance.
  4. Get a Credit Card Reader – I believe that Square is the best option. Square makes it simple: if you have an iPhone, Android or iPad you can take credit card sales.  There are reliable options from PayPal, QuickBooks and PayAnywhere.

Trust me, if you promote your merch from the stage and follow these few things you will drive up your yearly income.  Of course you need to have your sharpie in hand at the end of the show to autograph all that merch that your fans purchase.